Bogner Fashion


With their passion for sports and fashion, Bogner has been successful for more than 80 years. What once started as a dedicated small production facility in one of Munich’s backyards has evolved into a prosperous international label. The capital B has been a symbol of fashionably inspired and sophisticated sporting apparel ever since. Until today, Will Bogner jun., together with his wife Sônia, has continued the success of his father, Willy Bogner sen. and has furthermore enjoyed a worldwide reputation.


Functionality, Fashion
& Premium Quality

Since its foundation in 1932, the Bogner brand has stood for luxury: the combination of functionality, athleticism, fashion and premium quality. For the Bogner family, it is inherently important to consider the needs of the society, environment and employees. Coming from this tradition, season after season we do our best to consider social, ethical and environmental factors as priorities throughout our strategical planning.




When it comes to sportswear, then Bogner Sport is the collection you want. Vibrant colors, top-notch quality and the perfect fit make it the go-to choice for breaking the sweat at the gym or exploring the great outdoors in all weather conditions.



A splash of color, a dose of vibrant prints and impeccable fit lie at the core of every Bogner Woman collection. Easy-to-pair, comfortable and instantly eye-catching, it’s a must for every modern woman with a sense of style.



Understated elegance with a sporty twist – that’s the essence of each collection from Bogner Man. Made from the best materials, the form-follows-function styles are comfortable, standout and simply impossible not to have.



Bold colors and look-at-me patterns are just what you need to give your wardrobe a fresh, youthful touch. Perfect for mix-and-matching, the collection’s easy-chic styles are your answer to a standout, trend-savvy wardrobe.



One name, three branded collections:
Bogner Woman, Bogner Man, Bogner Sport
The spirit of fashion meets feminine sportiness:
Bogner Woman stands for trendy, easy-chic, which is suitable for any situation and adapts perfectly to the adventures of everyday life.
Gentlemen, however, can enjoy the luxurious richness of detail, the cool sporting elements and the classic elegance of the Bogner Man collection.
Bogner Sport provides the sporting complement to the Bogner Man and Woman looks – ideal for challenges on the green, on snowy mountains or at the gym. Clean, active, versatile!

bogner fire + ice


And action!
Inspired by the success of the “Fire and Ice” ski movie, Bogner launched the FIRE + ICE range in 1989.
This young collection provides fun and performance in typical Bogner style.
The mix of bright colors, innovative functionality, young cuts and exceptional quality ensure cool active and sportswear looks right from the highest mountain peaks to the busiest fashion metropolises.

Sporting, dynamic, young!


Combined with a classic blazer for the office or worn with trendy sneakers on the weekend, jeans are favourite basics for modern everyday looks.

Thanks to perfect fits, elaborate and authentic workmanship, as well as the very best materials, Bogner Jeans provides unique and exciting denim looks which range from luxuriously glamorous to sportingly trendy

Cool, casual, authentic!

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